We use insight and meaningful storytelling to connect your business to your next GREAT hire.

Keeping good businesses rolling.

Get in touch

Recruiting has changed, but has your marketing?

At B-role we provide you with the messaging and assets to help your business shine.

Get in touch

Trusted delivery partners to:

Attracting top talent?

–

Powerful brand storytelling has become a critical tool in the war for talent. Who you are and how you behave is as important to your employees as it is to your customers, and your team of the future is watching.

At B-role we help employers win in the war for talent, developing powerful employer brands and nurturing dynamic cultures that help organisations thrive.

“We are blown away with the projects the team have done for us. They are proactive with creating new content and pitching ideas which are extremely creative and have shown a strong understanding of our business.”

Beth Carpenter
F3 Director Of Events at Manchester City

Backed by 20 years of creative agency expertise and knowledge, B-role is a new behavioural change service, helping employers attract the best talent by telling better and more meaningful brand stories.

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Your resource to industry thinking, news, opinions and more.

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Co workers are smiling and talking gathered around an ipad screen

Insights

5 Factors Your Future Employees Are Looking For

Insights

I’m a Barbie girl… and I’m coming for your job.

Get exclusive news and insight into employer brand behaviours here

Find out more

About Us

With extensive knowledge and experience in building brands that truly resonate, we’re ‘people people’ – curious, creative, and generally obsessed with helping make our clients’ businesses better.

Delivering everything from strong employer brand propositions to internal and external comms (both on and offline), we’re here to help ensure the right people buy-in to your culture, and keep on buying.

Are you looking for talent that’s not looking for you?

Does sustainability matter in recruitment and retention?

I’m a Barbie girl… and I’m coming for your job

So how can B-role help you?

A line drawing style illustrated GIF showing a women going a rollie pollie on a continuous loop

Employer brand review

Candidates are increasingly selective about where, when and how they choose to work, and organisations now have to sell themselves to employees just as Walkers sell crisps and Dove sells soap. We can examine your current employer brand and recruitment comms, and recommend ways to make your communications more effective – whether you’re looking to high the very best or keep an existing workforce engaged and productive.

Creative

It is well documented that reason leads to conclusion, but emotion leads to action. Our team will help define and convert your brand story into a bespoke brand universe, connecting with your audience on a powerful emotional level, creating strong affinities with your brand.

Production

Stories need to be brought to life in the most engaging way, and we can help deliver on all campaign elements from video production to ad campaigns and everything in between.

Media/Channel Planning

Thoughtful targeting is everything, and our planning team will work with you to ensure that the right people see your message, at the right time.

Performance

Managing your campaign performance allows us to analyse and review every aspect of your activity. With our in-house digital tools you can make sure that you get the best bang for your buck.

Featured Projects

A man is holding a phone. The screen shows artwork from the Tools to Teach campaign.

Regional colleges
–

The construction crisis and skills shortage, Liverpool City Region was growing. We helped six colleges across the region build and attract talent into teaching via our active ‘Tools to Teach’ and media campaign.

Manchester City FC | Formation Academy

–

Helping Manchester City attract and recruit 1400 hospitality staff through event activation, social media and digital.

Taylor Wessing
–

Attracting the best and the brightest talent for one of the UK’s most prolific law firms was our mission. Showcasing Taylor Wessing not only as a global leader in law, but also a great place to work and where well-being and expression is encouraged.

Services

The people who made it happen and will continue to push this company forward for more success

Totally Secure

Get started swiftly & easily by importing a demo of your choice in a single click. Mix & Match layouts from different demos.

Premium Designs

Over 30 high quality professionally designed pre-built website concepts to choose from. Get online in no time & start selling.

Visual Builder

Build your website using a fully visual interface, using our revolutionary page builder. Its simple, flexible, fast & intuitive.

Great Performance

Optimized code for blazing fast loading times. Great for SEO as well as your website visitors. Race ahead of competition.

Simple & Powerful

Take complete control of your website using a powerful yet simple to use system. A rare combination indeed!

Trustworthy

Crafted with care by the authors of Oshine, a best seller with over 25K customers. A tried & tested framework.

Over 90% of our rebranding projects have seen significant results in sales, Culture and business growth.

An informal meeting around a table. You can see 2 people smiling and listening with laptops on the table in front of them.

The B-log Edit

Jump in and get instant access to news and indutry insight.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s.

We use insight and meaningful storytelling to connect your business to your next GREAT hire.

Keeping good businesses rolling.

Recruiting has changed, but has your marketing?

At B-role we provide you with the messaging and assets to help your business shine.

Attracting top talent?

–

Powerful brand storytelling has become a critical tool in the war for talent. Who you are and how you behave is as important to your employees as it is to your customers, and your team of the future is watching.

At B-role we help employers win in the war for talent, developing powerful employer brands and nurturing dynamic cultures that help organisations thrive.

“We are blown away with the projects the team have done for us. They are proactive with creating new content and pitching ideas which are extremely creative and have shown a strong understanding of our business.”

Backed by 20 years of creative agency expertise and knowledge, B-role is a new behavioural change service, helping employers attract the best talent by telling better and more meaningful brand stories.

The B-log

Insights

5 Factors Your Future Employees Are Looking For

Insights

I’m a Barbie girl… and I’m coming for your job.

Get exclusive news and insight into employer brand behaviours here

About Us

With extensive knowledge and experience in building brands that truly resonate, we’re ‘people people’ – curious, creative, and generally obsessed with helping make our clients’ businesses better.

Delivering everything from strong employer brand propositions to internal and external comms (both on and offline), we’re here to help ensure the right people buy-in to your culture, and keep on buying.

So how can B-role help you?

Employer brand review

Creative

It is well documented that reason leads to conclusion, but emotion leads to action. Our team will help define and convert your brand story into a bespoke brand universe, connecting with your audience on a powerful emotional level, creating strong affinities with your brand.

Production

Stories need to be brought to life in the most engaging way, and we can help deliver on all campaign elements from video production to ad campaigns and everything in between.

Media/Channel Planning

Thoughtful targeting is everything, and our planning team will work with you to ensure that the right people see your message, at the right time.

Performance

Managing your campaign performance allows us to analyse and review every aspect of your activity. With our in-house digital tools you can make sure that you get the best bang for your buck.

Featured Projects

Regional colleges –

The construction crisis and skills shortage, Liverpool City Region was growing. We helped six colleges across the region build and attract talent into teaching via our active ‘Tools to Teach’ and media campaign.

Manchester City FC | Formation Academy

Helping Manchester City attract and recruit 1400 hospitality staff through event activation, social media and digital.

Taylor Wessing –

Attracting the best and the brightest talent for one of the UK’s most prolific law firms was our mission. Showcasing Taylor Wessing not only as a global leader in law, but also a great place to work and where well-being and expression is encouraged.

Services

Totally Secure

Premium Designs

Visual Builder

Great Performance

Simple & Powerful

Trustworthy

Over 90% of our rebranding projects have seen significant results in sales, Culture and business growth.

The B-log Edit

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s.

Get in touch

If you consider yourself to be a disruptor and share our passion for results driven ideas, we’d love to hear from you.

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